LOZZA, the oldest brand of eyewear in Italy (founded in 1878) has always been marked by its sober and refined models, destined for an adult target group . It has now opened up to young lovers of vintage , desirous of a 1970s revival in a modern key. Lozza now regains its place and stands for new “cult” frames. New because, unlikely many others, they have a history, a tradition, an innate superiority. These roots allow LOZZA to be contemporary in the future. In a world that thrives on gloss and superficiality, LOZZA conveys the feeling of reliability, something that gives appearance though also grounded on substance.

The brand has introduced a new iconic logo. The recurrent use of lines in its historical archives has led Lozza to develop a frieze consisting of five horizontal lines that recall the five letters that make up the brand's name. As a tribute to its heritage, Lozza has extended this frieze to all sunglasses and optical frames, representing the brand unequivocally. The only exceptions are the brand's iconic Cooper, Macho and Zilo models, which preserve their historical logos.